"Good design is making something intelligible and memorable. Great design is making something memorable and meaningful."

Dieter Rams

"Good design is making something intelligible and memorable. Great design is making something memorable and meaningful."

Dieter Rams

"Good design is making something intelligible and memorable. Great design is making something memorable and meaningful."

Dieter Rams

"Good design is making something intelligible and memorable. Great design is making something memorable and meaningful."

Dieter Rams

"Good design is making something intelligible and memorable. Great design is making something memorable and meaningful."

Dieter Rams